Many assume the first step to starting your own website is design, but choosing the right domain name is equally important—in fact, perhaps it’s the hardest part of the site creation process. If you consider the difficulty in transferring websites to new URLs – not to mention the potential SEO losses that could occur by doing so – it’s clear that you need to get things right from the start.
These days it’s harder and harder to find an iconic, easy to remember name that also happens to be available. What happens when the domain name you’d like is owned by someone else? You could try to purchase the domain from the owner if it’s that important to you (use “whois” to find contact info). But this can sometimes prove costly, especially for a startup that can develop a similar alternative for free.